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A brightly lit store environment, a limited amount of space, and the need to show off the performance of Epson’s projectors with the best image quality. Those were the challenges faced by Epson and Special-Elektronik, dnp distributor in Sweden, when planning for an Epson campaign in Elgiganten’s outlets.

Doing Epson products justice –
Epson wanted to start a retail campaign for their EH-TW6600W projector. They were looking for a place and a display that could do full justice to their projector. They chose Elgiganten, a major consumer electronics chain with outlets across Denmark, Finland, Norway and Sweden, as the place for their campaign. Image quality was paramount in their search for a display, of course, but there were also other challenges.

with elegant, high-contrast screens
Elgiganten stores are brightly lit and, as with any bricks-and-mortar retailer, space is at a real premium, which limits mounting options. In co-operation with dnp’s technicians Epson and Special-Elektronik, quickly identified that only dnp Supernova Blade Screens could meet Epson’s, requirements. In particular, these elegant, space-saving screens offer up to seven times greater contrast than conventional front-projection screens, which is a big advantage in a brightly lit retail environment.

..and innovative installation
The multiple dnp Supernova Blade Screens (100”, with 23-23 screen material) have now been installed. Suspended above Epson’s retail units, they face almost directly downwards. Special-Elektronik used cleverly designed frames to make this possible while maintaining the rigidity of the screens, which are only 3 mm thick.

In constant use every day, the 4K-compatible dnp Supernova Blade Screens reveal the true quality of Epson projectors. Says Peter Bloch from Special-Elektronik, “They deliver perfect images for customers to enjoy, and this of course helps people choose the viewing experience they want to take home.”


  • Screens: dnp Supernova Blade 100”, 23-23 screen material
  • Projectors: Epson EH-TW6600W

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